Keyword: factor analysis

2 results found.

Research Article
Predicting users’ behavior: Gender and age as interactive antecedents of students’ Facebook use for research data collection
Janet Sunday Petters, Valentine Joseph Owan, Ovat Egbe Okpa, Delight Omoji Idika, Richard Ayuh Ojini, Blessing Agbo Ntamu, Augustine Igwe Robert, Mercy Valentine Owan, Stella Asu-Okang, Victor Eyo Essien
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202406, https://doi.org/10.30935/ojcmt/14104
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Research Article
Consumers’ social media engagement and online behavior: A structural equation modelling analysis
Dimitrios Amanatidis, Ifigeneia Mylona, Michael Dossis, Irene(Eirini) Kamenidou, Spyridon Mamalis
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202401, https://doi.org/10.30935/ojcmt/13857
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